Peddling to pay the pope
In crafting and posting his 95 Theses, Martin Luther was ticked off in particular at a
Dominican friar called Tetzel, who traveled around peddling indulgences. (The word
friar meant “brother,” and it was used for men who were members of certain religious
orders, such as the Dominicans.)
Tetzel came into a village or city and gathered a crowd, much as a snake-oil salesman
would in a frontier American town three centuries later. Imagine Tetzel hawking
indulgences as if they were the latest things in patent medicines for your soul.
Why did he do it? Well, Tetzel was not an entrepreneur, as it may seem. He was a
deputy sent out by the newly appointed Archbishop of Mainz.
Another Church practice that bred widespread skepticism was that anyone appointed
to a high ecclesiastical office, such as archbishop, had to pay fees to the pope as a sort
of recompense for the appointment. If that sounds like a kickback, you’ve got the idea.
In 1514, when the Archbishop of Mainz got his job, Pope Leo X was spending a lot of
money in Rome — especially on the building of St. Peter’s Basilica. And so Leo set a
high fee.
The new Archbishop of Mainz lacked ready cash, so he borrowed from an Augsburg
family called Fugger. (No remarks, please.) Powerful banking families, another
Renaissance phenomenon that started in Italy, had risen in northern Europe by this
time. (The Welser family, also of Augsburg, was the other big banking force in
Germany.)
The archbishop needed to repay the Fuggers. To help, the pope gave him an easy way
to raise funds: He made the archbishop regional distributor for holy indulgences. Tetzel
was the archbishop’s sales rep


